Acanteen came to iwant in 2014 wanting to scale up their hugely successful cafe/restaurant in Chelmsford, adding a bakery and incorporating a homewares store all under one big roof. They wanted us to create a more grown-up and flexible identity that reflected the ambitions of their growing business.
Established in 2001 in Chelmsford Essex, Acanteen is a family run business creating good wholesome, ethically produced and sustainably sourced 'proper food'. As part of the Acanteen branding process we created a bespoke typeface, interior and exterior signage and graphics, menus, packaging, marketing collateral, uniforms and website. As part of the process we also named and branded Abakeshop, the bakery arm that occupies the same premises, these are joined in the same building by their offshoot homewares boutique Astore.
We are currently working on several new and exciting projects with their team.