Formed in April 1999, The Cogency is an independent marketing company, specialising in work for the arts and cultural sector. Upon reaching their 15th anniversary in 2014 they decided it was time to refresh their brand and bring their website into the the 21st century. Having worked with The Cogency on numerous projects over the past ten years, they approached iwant to refresh their branding and website. We created a simple bold, identity and visual language to see them through the next fifteen years. We carried across an updated version of the blue from their previous incarnation, and designed and built a fully responsive and managable website utilising their new visual language.