The lower hold of the Cutty Sark, where precious cargoes of tea and wool were stored over a century ago, now features a remarkable studio theatre. During the daytime, the hold contains displays of tea chests and other artefacts relating to the ship’s history. In the evening the central portion converts into an eclectic performing arts space – totally unique in the world, and perfect for cabaret, comedy, one-man shows, musical performances and small-scale drama.
iwant were commissioned to develop a visual identity and language for the theatrical studio space in the belly of the iconic 18th century Tea Clipper, The Cutty Sark. The identity needed to have a clear connection to the ship. We took a cross section of the hold, re-drawn from original plans, and used this as a shield device to house the name. We used stencilled type as reference to both the tea chests that would have been carried across continents on the clipper and to vintage theatrical posters. Using soft colours and graphic devices we created a series of marketing templates that utilised the visual language to great effect.