W A N T

Choice is Good

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iCHOOSE

iCHOOSE is a clever piece of HR technology by Helm Godfrey that’s designed to help businesses get to grips with their employees’ benefit packages. We were approached by Helm Godfrey to communicate these benefits in a playful, engaging way that would allow businesses to understand the options available to them without getting bogged down by confusing facts and figures. A series of pictorial icons, information charts, characters and patterns were created to guide the user through the new responsive website, alongside new branding, a bespoke typeface and a short video animation. We continue to work with Helm Godfrey across digital, print and exhibition materials.