So how do you make a small artisan product cut through?
Kute came to us at the end of 2014 to help them with their packaging. They had been through a long and expensive branding process, they had an identity but weren't overly enthusing about it, whereas they gushed endlessly about their product – and rightly so. After a little convincing we agreed that they needed to re-think the brand so they could be as excited about that as they were about the product... so we got to work.
We created four different box sizes, each utilising a brand colour, with inner fitments to hold the cakes securely. Bags were also designed to hold the boxes comfortably to ensure the cupcakes are always deliverd as good as when just made.
With branding, packaging and photography all coming together budgets were tight – with no funds left for a big PR agency we advised on how to utilise social media while we developed their web presence. Sales began to take off with orders from Uber, Google and London Fashon Week to name a few. It became clear that online sales would need to be flexible so we developed a bespoke store to allow Kute to manage their capacity and sales flow.
Kute Cake are an artisan cupcake start-up based in East London. They came to IWANT at the end of 2014 looking for an agency to create the brand their product deserved. As well as consultation, we designed their branding, packaging, marketing and website with bespoke store. We are currently developing new ideas and future products together.