The National Trust approached us back in 2013 to re-design the visual language of Packwood House to reflect the properties individual 'spirit of place'. The project was an experiment, the first Trust property to have its own identity operating within the framework of the over arching National Trust brand.
Taking inspiration from details found in and around the property, we created a bespoke typeface and suite of icons that formed the foundations of the identity. Icons, borders and type are utilised throughout the property's signage, wayfinding and interpretation.
The results at Packwood House have been a huge success and are now considered the benchmark for a system that is being rolled out across other National Trust properties.
Packwood is an ancient manor house with a long and misty history of Warwickshire gentry and rural peace. Originally a 16th-century farmhouse, its last private owner; Baron Ash, extensively restored the interiors to create a fascinating 20th-centuty evocation of domestic Tudor architecture. Since re-designing their visual language in 2013, we have continued to work with Packwood across a wide variety of outlets including exterior and interior signage and wayfinding, printed collateral and marketing, exhibition design and interpretation as well as retail products.