In NYC Rosé week is huge, with it fast aproaching Wölffer came to us to create an image that captured their biggest selling Rosé. We took the name quite literally and designed an image of a bottle made from flora and fauna, geometric shapes and oddities. The campaign was such a success Wölffer decided they wanted to make the bottle a reality – the five colour, fully screen printed bottle was made and the wine quite literally blew up. Sales and press went through the roof, production increased tenfold and we added a white variety and a magnum.. we are now working on a new bottle for the 2016 vintage.
Wölffer Estate Vineyard is 'In The Heart of the Hamptons' NYC, we have been working closely with them for almost three years across all aspects of the winerys output. We now act as art directors for the entire brand developing new product and managing their digital platforms.