Ice + Fries

→ 01.05.20

This month sees the opening of the most epically high-tech chippie the world has ever seen. We worked with Glacierfire over the last year on brand identity and packaging of this bionic food & drink bar in Reykjavic.

Ice + Fries is Icelandic street food re-engineered around an epic cullinary journey of french fries and Glacierfire premium drinks. Directional sound domes, robotic cocktail waiters and Floki, an A.I. engine that runs everything and learns as it goes.

With two more locations in ready to go (hopefully post Covid), is this the future of Icelandic slow, fast food ?