About

IWANT is the East London design practice of John Gilsenan, a multidisciplinary design studio established in 2003. Our work and client base is, and has always been, a broad church, from start-ups to international brands and far reaching cultural institutions, we believe our informed approach and insatiable appetite for culture keeps our ideas and work fresh and engaging. Our collaborative approach helps us develop strong and meaningful relationships that breed ongoing success. We build brands with emotional connections, packaging that demands to be picked up, stories that hold and resonate and relationships that endure.

IWANT what you want

Services

Branding
Art direction
Packaging
Naming
Illustration
Copywriting
Animation
Digital
Type design

What they say

John has been instrumental in building our brand identity and ensuring consistency of message and aesthetic. We started working with John before we had finalized our brand name and first products. Now, seven years later, hundreds of SKUs, and with an ever-growing scope, he continues to delight us. John helped us articulate our brand and create a visual identity and language that continues to succeed on the shelves of Whole Foods and Trader Joe's, as well as in our five brick and mortar locations. I love that he is always game for new product extensions or designing small but meaningful details. When doing collaborations with brands like Tabasco and Olipop, our partners are always impressed by his work. I firmly believe we would not have had as much success without John as a partner. Any brand who he brings on is incredibly lucky to have him in their corner.

– Tara & LeAnn – Founders, Talea Beer Co.

I’ve worked with John for over 20 years, beginning with club flyers before moving into venue branding and album artwork. His creative imagination is always both timeless and totally contemporary. I look back and still love everything he’s done for us. He is generous during the development stage, offering alternatives until the brief fits, and then meticulous with the detail. He is also a lovely chap and a pleasure to chat to on the phone, especially on the travails of his beloved Spurs. I couldn’t recommend him more highly.

– Ben Watt – Everything But The Girl

I’ve worked with John Gilsenan and Iwant Design for over 12 years, and in that time his designs have been instrumental in building our brand as a whole. He consistently delivers forward-thinking, creative work with real wow factor, shaping everything from our labels to our menus and digital — including the now iconic Summer in a Bottle design — and giving each element a cohesive and distinctive look. John communicates clearly, engages with the production process to ensure the best outcome is always achieved, and approaches billing in a straightforward, professional manner. His creativity, reliability, and professionalism have made him an invaluable long-term partner for Wölffer.

– Max Rohn – CEO, Wölffer Estate Vineyard

The team at IWant was outstanding to work with from start to finish, bringing the Montauk Brewing brand to life through a fresh new website with creativity, clarity, and incredible efficiency. They were collaborative, responsive, and thoughtful throughout the entire process, delivering high-quality work quickly while staying right on budget. Their ability to understand the brand and translate it into a digital experience made the project seamless and successful.

– Matt Schweers – Digital & Social Marketing Director, Tilray

IWant Design has been our lead creative agency for the last few years and has really elevated our campaigns and overall brand. John is great to work with and can work under tight deadlines which we really appreciate.

– Lucy Evans – Head of Marketing, Alexandra Palace

Having developed our branding for The Teaching Awards Trust and The Pearson National Teaching Awards, John did a fantastic job on our new Education Insights series of regional events.

We wanted something that felt fresh and modern, moving away from the traditional education look to create a brand that reflected the purpose of the series - sparking conversations, sharing ideas and bringing people together. John really understood what we were trying to achieve and translated that into a visual identity that felt full of energy.

The finished brand guidelines are clear, practical and give us confidence that we can apply the brand consistently across all our events. We're really pleased with the outcome and wouldn't hesitate to recommend John.

– Rebecca Laidlaw – Marketing Director, The Teaching Awards Trust

Choosing to work with iwant was one of the best decisions I made when building my brand. John understood my vision and created an identity that is both timeless and distinctive. Our branding is often complimented and continues to help us stand out in a competitive market. Starting a business is hard enough but IWant made the branding journey much easier.

– Allanha Brown – Founder, Hotdrop

If you would like to work with us, have any press requests or would like to know more about our process please drop me an email here

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