Talea Beer Co Betterfest
—For a better you
About the project
LeAnn and Tara, Talea Beer Co founders, created Betterfest a beer festival committed to the betterment of you. A one-day event geared toward entrepreneurial New Yorkers who want to learn, grow and network over a few glasses of beer. The event included workshops and a full day of programming, including how to build a personal brand, how to start a business plan, and one of the most important aspects of owning your own business.
IWANT created a bespoke typeface and marketing assets to support the event.
Sectors
- Restaurant & Bar
- Event
Services
- Branding
- Art direction
- Illustration
- Copywriting
- Type design
What they say
John has been instrumental in building our brand identity and ensuring consistency of message and aesthetic. We started working with John before we had finalized our brand name and first products. Now, seven years later, hundreds of SKUs, and with an ever-growing scope, he continues to delight us. John helped us articulate our brand and create a visual identity and language that continues to succeed on the shelves of Whole Foods and Trader Joe's, as well as in our five brick and mortar locations. I love that he is always game for new product extensions or designing small but meaningful details. When doing collaborations with brands like Tabasco and Olipop, our partners are always impressed by his work. I firmly believe we would not have had as much success without John as a partner. Any brand who he brings on is incredibly lucky to have him in their corner.
Tara Hankinson & LeAnne Darland – Co-Founders TALEA BEER Co
