IWANT worked with London based start-up Niche Tea to design their brand and packaging and help bring their product to market. We worked closely with Niche developing designs, and building their an e-commerce website. From the outset we agreed we wanted to create a lifestyle tea, a range that kicked against the glut of high street tea brands, and would sit as comfortably on the pages of Wallpaper as it would in your Ocado shop. We chose to create a series of patterns that reflected the blends and used a limited colour palette across the range – we used butt jointed tubes as they gave us a seamless canvas to allow the patterns to really sing. We are now developing a second range of black teas that will be launched in 2020.