Summer In A Bottle
—Creating a New York Icon
About the project
After working with Wölffer Estate to develop a new category with their 139 Cider range, we were asked to create a summer marketing campaign for their rosé Summer In a Bottle. We created an image of a bottle made completely of flowers, upon seeing the image they decided they wanted to make the bottle a reality and the Summer In a Bottle brand was born. Wölffer Estate’s Summer in a Bottle is a celebrated, ultra-popular, and now iconic, Long Island wine that became the definitive rosé of the East Coast. The estate-grown wine perfectly balances style and substance, capturing the easy-drinking elegance of a warm summer day.
Using vintage collaged ephemera screen printed directly to the glass each bottle and each vintage capture the beauty and energy of the Hamptons, over the years we have added a Côtes de Provence Rosé, a Long Island Sauvignon Blanc and more recently a Loire Valley Sauvignon Blanc with more to come.
Sectors
- Food & Beverage
Services
- Branding
- Art direction
- Packaging
- Illustration
- Copywriting
What they say
I’ve worked with John Gilsenan and Iwant Design for over 12 years, and in that time his designs have been instrumental in building our brand as a whole. He consistently delivers forward-thinking, creative work with real wow factor, shaping everything from our labels to our menus and digital — including the now iconic Summer in a Bottle design — and giving each element a cohesive and distinctive look. John communicates clearly, engages with the production process to ensure the best outcome is always achieved, and approaches billing in a straightforward, professional manner. His creativity, reliability, and professionalism have made him an invaluable long-term partner for Wölffer.
Max Rohn – CEO Wölffer Estate
