HOTDROP
—Drop It Like It's Hot
About the project
Born from real experiences and built from the ground up, Hot Drop was created to give people a choice that actually delivers when alcohol isn’t on the cards. Founder, Alannah, felt that too many non-alcoholic options were overly sugary, forgettable “mocktails,” while many functional drinks have unfamiliar flavours and live in the grab-and-go section.
We helped Alannah brand and position Hotdrop with an identity that is equal parts sophisticated, functional wellness and classic cocktail culture. This is not an alternative to alcohol it is a choice in its own right. Launching with three classic flavour varietals, Margarita, Italian Classic, and Dark & Spicy, Hotdrops functional benefits include the natural adaptogens Lion’s Mane, Reishi and Ashwagandha. The clean bold identity had given Hotdrop a distinctive presence within the rapidly growing functional beverage market.
Sectors
- Food & Beverage
Services
- Branding
- Art direction
- Packaging
- Type design
What they say
Choosing to work with iwant was one of the best decisions I made when building my brand. John understood my vision and created an identity that is both timeless and distinctive. Our branding is often complimented and continues to help us stand out in a competitive market. Starting a business is hard enough but IWant made the branding journey much easier.
Allanah – Founder
