Sums
—Run Raise Recycle Repeat
About the project
We began working with Ed from Jollies on his new venture way back at the beginning of lock down. The project was slow, reflecting the time we were in, but we completed the project before everything stalled. Time passed, Ed came back and had a change of name and shift in direction, we went again, adapted and moved before time stalled again whilst capital was raised. This was one of those projects that you know is great, and you know you will be proud to see it out there and growing, but resign yourself to the fact it may never see the light… Then… BOOM! the starter pistol sounds and we’re off!
SUMS believe running really is about more than running, but curiosity, community and charity - the real DNA of running culture, and they are out reflect and fuel the goodwill in running.
Run > Raise > Recycle > Repeat >
By buying premium runnings socks with SUMS you can join their Strave club and begin raising money for charity The Out Runners simply by running. You can then recycle your worn pairs and get free pairs on new orders - what’s not to love.
The brand has been designed with lot’s of component parts to ensure it can flex and adapt, and to convey the energy of the run. It has a simple, bold clean word marque that is accompanied by hand written mantras, brand character, graphic directional arrow groupings with a bold colour palette. It’s an identity that has been built to grow and evolve with the brand.
Sectors
- Lifestyle
Services
- Branding
- Art direction
- Graphic Design
- Packaging
- Illustration
